"Oh, you are talking about the 'car fuel consumption logo' (hereinafter, the fuel consumption logo). I know this." Among the several users visited by the reporter, Mr. Jinbei, a passenger coach who stopped for parking in the Lishuiqiao area of ​​Beijing It is one of the few people who knows this: “I just saw this news on television the other day. If I buy a car later, I will pay attention to whether the vehicle has a fuel consumption logo.”

From January 1, 2010, all M1s with maximum design mass not exceeding 3,500 kg (including petrol or diesel fuel) sold in China (including passenger cars with less than 9 passenger seats) ), M2 (including passenger cars with more than 9 passenger seats) and N1 (vehicles with maximum design total mass not exceeding 3500 kg) must be attached to side windows or windshields .

So far, this policy has been implemented for more than a week. Some users commented that the implementation of this policy is a major event in the automotive market this year. Whether it is for energy saving or emission reduction, or for the control of corporate operating costs, it is very good. The promotion effect. The related companies also stated that they will need to devote more energy to the research and development of fuel-efficient products in the future.

Fuel consumption identification is more credible

“The fuel consumption identification will definitely be used as a reference value for our car. After all, fuel consumption accounts for a large proportion of operating costs. In the future, companies may be more standardized in fuel consumption labeling, and this issue should be considered when developing. Said that the fuel consumption logo allows us to carry out a detailed analysis of the logistics costs in the future.” SMC (China) Co., Ltd. Production Department Head of Logistics Department Shao Hao said: “We hope that fuel consumption logo can become a constraint on the production enterprises. Beijing light-card users, we are more concerned about the suburbs of fuel consumption (Note: The fuel consumption logo indicates the urban working conditions of the vehicle, suburban conditions and comprehensive conditions), because light trucks are unlikely to enter the center of Beijing, the suburbs fuel consumption has more reference value."

The reporter learned that the pasted fuel consumption logo is more credible than the previously marked fuel consumption value. Yan Wenwang, Brand Manager of Jiangling Auto Sales Corporation, told reporters: “The fuel consumption value of this fuel consumption logo is higher than previously indicated, but it is closer to the real situation. In the past, production companies did not have uniform standards when introducing product fuel consumption. Many users Confidence. The current fuel consumption mark is identified by a nationally designated testing agency and is authoritative.”

This view has also been recognized by dealers. Ray Zhaozheng, general manager of Guangzhou Kailing Automobile Sales Co., Ltd., expressed his views to reporters: “The new fuel consumption logo is more specific, and it is closer to the actual fuel consumption. Unlike previous products, most of them only marked 90 km of constant speed fuel consumption. In addition, The marked fuel consumption is accurate to one decimal place and it feels more accurate.”

“To Daoli, the significance of sticking fuel consumption labels is to advocate people to pay attention to energy conservation and emission reduction. From a small perspective, companies must emphasize fuel consumption indicators in the future product development process. At present, the concept of vehicle use cost is being accepted by users. The use of low-cost products will make it easier for them to win the market.” Wang Zhongyue, director of marketing strategy for JAC's commercial vehicle company, believes.

Most users do not know

Since the implementation of the New Deal is not long, and vehicles from dealers before New Year's Day do not need to stick fuel consumption signs, vehicles marked with fuel consumption signs after New Year's Day are still in transit, so many dealers told reporters that they have not seen Fuel consumption logo of the vehicle. “Our recent vehicles are all orders for late December 2009. The car was not delivered in January. In the previous two days, three cars were received and there was no fuel consumption label.” A Beijing light truck dealer told reporters Introduce the road.

“The vehicles sent after January 1st, 2010 are marked by the company’s sticky fuel consumption. The vehicles that arrived before the 1st will have their fuel consumption logos brought in for the next batch of vehicles. These days will come, after all, just after the holidays. Soon.” Yuan Hongzhou, brand manager of Lanzhou Manfu Automobile Sales Service Co., Ltd., said: “The company has sent us a notice requesting us to hurry up and paste the time after the fuel consumption logo arrives, and we must give feedback to the company.”

Dealers are still waiting, users do not know much about this. Although the fuel consumption logo is beneficial to the user's choice of vehicle, the reporter learned from the interview that many users do not yet know that this policy has been implemented. On the morning of January 8, 2010, the reporter asked about this in the process of visiting the market. Many car owners shook their heads and said: "I have not heard of it."

Supervision is implemented as key

The relevant distributors also expressed the same view. Yuan Hongzhou introduced: “On our side, the consumer groups of light trucks are concentrated in rural areas. The cultural level of users is limited, and the drivers of sports cars don’t have much time to watch TV, especially if they don’t see news programs, they have a hard time understanding this. Happening."

“Commercial vehicle users generally drive cars before and know how much fuel consumption is. At the same time, commercial vehicles are mainly diesel engines. The difference between the actual fuel consumption of diesel vehicles and the fuel consumption of the tags is not significant, so the user’s attention to fuel consumption signs is much less. Not as sensitive to petrol cars," Lei Zhaozhen added.

In addition to the user’s ignorance, the inspection work of the relevant departments has not been put in place and is an important factor in the market’s dull response. “What is the time point for checking the fuel consumption mark? Which department is responsible for the inspection? Is it checked on the card, when the manufacturer leaves the factory, or when the dealer sells the car, or on the road? These are not clearly defined. It is said that manufacturers and distributors all know this matter, but it is not clear who is responsible for supervision, and the dealership’s sales of inventory vehicles have not encountered sales obstacles because of no fuel consumption label. In many cases, there is no requirement that non-stick fuel consumption marks are not bought. As a result of the combined effect, the response to this policy is now dull in the market.” A person related to light truck companies said: “Actually, companies have already made preparations if they are distributed. Business needs, we can immediately make up the label."

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