A long time ago, there was a story of Kumho, which was known to all people on earth. Instead, the protagonist of the story, Kumho, has two faces at different times, either low-key or high-profile, if they are stitched together with a movie montage, the feeling of passing through is very strong and interesting.

Once, in the complaints of the tires published on the official website of the General Administration of Quality Supervision, Kumho was seriously stunned by quality problems. Auto Complaint also received a lot of tire quality complaints, and Kumho is far ahead of other brands. Kumho has a reputation as a "killer" tire. Its name is just like a spinning wheel. However, Kumho is clearly not willing to accept this notorious pedigree. Although people hope it gives a bit of a bloody response, Kumho's performance is very low-key.

One or more complaints may be cases, but so many cases are concentrated on a brand, it is worth a thorough investigation of quality issues. Although many vehicle owners called for Kumho to recall defective products, it is regrettable that such a matter of human life, the regulatory agency did not see substantial disposal, Kumho will be low-key to the end. As for the recalls that consumers want, they are in a cloud of calm.

However, Kumho is not always low-key, it knows when the high-profile. During the once-a-year holiday of the year, CCTV's 315 evening party exposed the inside of Kumho Tire's extensive use of waste-back-grade rubber. Kumho responded with a high profile. First of all, issued a statement clarifying that CCTV “simply judged the company’s illegal operations due to the amount of different rubber compounds added to the video.” It looks like the young girl who has been wronged by Tianda and has ten unconvinced eight innocent people. Do factions.

CCTV is not a vegetarian, so it follows up on the depth of the report to refute Kumho. After the public opinion became louder and louder and the quality supervision department stepped in, a man from Kumho took a very awkward shout of an apology and watched his words and deeds repent and repent. But two months later, Li Hanzheng, chairman of Kumho Tire China, suddenly faced the media when he “turned the supply”, saying that all test reports so far have shown that Kumho products are qualified.

For some time, Kumho’s attitude of low-key, high-pitched, sometimes stooped and sometimes chest-bending has been considered to be the ultimate experience of the Sichuan Opera. It has made people feel that this intangible cultural heritage has also been registered.

Although Kumho later tried to prove that he was a responsible company through a series of activities such as “buying tires and enjoying protection” in a more high-profile manner, Global President Kim Jong-Io also put forward the expectations of “doing his best to meet Chinese consumers’ greatest satisfaction”. Chinese companies are getting rid of the shadow of “recall” with new quality, new demand, and new guarantees, but in any case, Kumho’s treacherousness is chilling. There is no reason for this. It is because people can easily find out from Kumho’s high-profile or low-key performance that Kumho’s low-key approach to safeguarding the rights of ordinary consumers is actually a kind of arrogance and facing the exposure of a strong media. The strong involvement of the regulatory authorities is clearly the time and opportunity to use surface compromises to fight for the turnaround of salted fish. Kumho's "appreciation of the situation" of the body protection law is really powerful.

Perhaps Kumho is not very appreciative of this assessment, but Kumho’s attitude after the well-known financial expert and director of the Institute of Fiscal Science of the Ministry of Finance Jia Kang recently verified this. On the afternoon of September 1, Jia Kang's drive, the left two rounds of Kumho tire suddenly burst, causing the car to crash into the high-speed guardrail accident. Afterwards, Jia Kang Weibo on the bed “took control” of Kumho. “As a survivor of the death and fractures of the dead, I hope that a normal vehicle will no longer be turned into a station suddenly due to tire problems. Killing machine."

Different from the usual low-key complaints about ordinary consumers, Jia Kang complained atypically by using Weibo. Kumho quickly stated in a high-profile statement and attached great importance to it. He expressed condolences to the wounded and instructed relevant personnel to actively cooperate with relevant parties. Investigation of the cause of the accident, such as the accident caused by the Kumho tire, Kumho Tires are willing to assume the corresponding responsibility.

Regardless of whether or not there is a problem with the Kumho tyres of the Jiakang accident car, the only lyrics about Kumho’s attitude is that if you look at it, Kumho’s face is secretly changing. This makes people have to express their feelings, this person-to-person gap is so great? It is true that Jia Kang is an expert and a celebrity, but first of all, the consumers of Kumho products, Kumho is concerned about Jia Kang’s car accident with a high profile that is different from the ordinary consumers, and it is difficult to escape the suspicion of being famous for human rights. More disappointed.

Perhaps Kumho is not convinced of this, and he thinks that it is arrogant to be accused of low-profile complaints. It is said that it is flattering to be a high-profile person, and it is difficult to know what to do. But here Kumho must be clear that whether it is low-key or high-profile, consumers want to deal with all issues should have a good faith attitude, it is necessary to give celebrities and ordinary people fair treatment. If you can't figure out this minimum requirement, then you can only send the words that CCTV host Ma Dong often said to Kumho in a program: Maybe you are wronged, maybe you are not satisfied, but you are eliminated... ...