Recently, Hantai's sub-brand Lu Oufeng tires launched a marketing campaign in the Chinese market with the theme of “Two weeks of replacement for tires”.

From July 1st to December 31st, consumers who purchase Lu Oufeng products at designated stores can replace new tires of the same pattern and specifications for free if they are used within two weeks.

This move is an innovative marketing initiative of Lu Oufeng in the Chinese market.

As a new global sub-brand of Hankook, Lu Oufeng entered the Chinese market in 2015 and introduced three products: ultra-high performance tires, passenger car four season tires and high performance SUV tires.

Li Xiangxun, general manager of Hantai Tire RE Sales, said that in the Chinese market, Lu Oufeng not only pays attention to the introduction of products and technologies, but also makes innovative adjustments in services.

Currently, the brand tires are produced by the Hankook Chongqing plant and have established sales channels in 31 provinces across the country.

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