Statistics from the China Association of Automobile Manufacturers show that in the first four months of this year, a total of 602,700 micro-car customers were sold nationwide, an increase of 43.36% year-on-year. In April, the year-on-year increase was 70.66% year-on-year, reaching a record 176,600 units, and the market continued to strengthen.

Observers pointed out that while the explosive growth of micro-clients, the trend of two-level differentiation is emerging. On the one hand, a large number of low-cost micro-customers are rushing into the rural market through "cars going to the countryside"; on the other hand, micro-customer upgrade products targeting the urban users have appeared on the stage. The micro-host market in China is playing a drama of "urban vs. urban confrontation."

It is generally believed that Wuling, Chang'an and Changhe are rural-based micro-guest representative enterprises, while new forces such as Futian, Zhengzhou Nissan, and BYD are urban micro-account representative enterprises. The price of rural micro-customers is usually between 50,000 yuan and 50,000 yuan. The representative models are the lights of Wuling (parameter configuration), Wuling Rongguang, Wuling Hongtu, and Changan Star. They are popular with rural consumers because of their low prices. The market rarely sees. The price of urban micro-customers is mostly between 60,000 and 100,000 yuan. Many car technologies are used, and they are very different from traditional micro-customers. The main market is in the city. The representative models are Futian Mdi, Zhengzhou Nissan's Shuaike and BYD V70. .

In fact, the difference between “rural type” micro-customers and “city-type” micro-customers is not only reflected in the price. The former mostly use truck chassis, and the engine is placed under the driver's seat. The safety and comfort are all inferior, and the appearance is also conservative. There has been no major breakthrough. "City-type" micro-passenger is developed and produced on the platform of the car, and the front engine of the engine has been greatly improved in terms of comfort and safety. The styling is also relatively stylish. "City-type" micro-offers and "rural-type" micro-offers constitute China's micro-market. This is determined by the economic structure of Chinese society. Many rural consumers cannot compare with urban consumers after all. This situation is very similar to the pattern of China's color TV market. The main market for LCD TVs is in cities, and the main market for CRT TVs is in rural areas. However, it must be noted that as China’s economic development and consumption levels increase, rural consumers’ demands for upgrading mini-off products have become stronger and stronger, “the demand for minivans among rural consumers is also diversifying,” China said. Dr. Yanping Liu of the Chinese Academy of Social Sciences believes that with the acceleration of rural urbanization, the purchasing power of rural consumers is increasing, and the demand for high-end micro-customers exists. However, in the rural market, the real high-end micro-customer products are scarce. Unreasonable product structure leads to a single micro-consumer consumption structure, and most rural consumers have to switch to low-end products. “Why did the farmers already have LCD TVs, but they still buy micro-customers who lack security?” Some experts boldly predicted that low-end micro-customers will withdraw from the market in the next three years! "City-type" micro-customers will soon become the mainstream of the market.

Liu Yanping said: "City-type" micro-coke in the international market is known as CDV, is very popular in European and American countries. He suggested that foresighted auto companies should launch "urban" micro-customers as soon as possible on the basis of market research so as to seize market opportunities. "Opening up the low-cost micro-customers has no face" is becoming more and more the mentality of rural consumers. Faced with the rapid rise of "city-type" micro-substances, concepts such as "urban multi-purpose commercial vehicles" and "luxury micro-offers" will increasingly enter the eyes of consumers and the pattern of China's micro-subsidiary market will undergo tremendous changes in the next three years. .