In May this year, the MPV market once again fell into a slump. According to the latest statistics from the China Association of Automobile Manufacturers, in May, the sales of multi-functional passenger vehicles (MPVs) were 17,500, a decrease of 10.08% from the previous quarter and a decrease of 1.11% year-on-year. In the face of unfavorable market trends, many people are bearish on the MPV market. Great Wall Motors, however, does the opposite and takes actual actions and faces the opportunity for further adjustments in the differentiation of MPVs. By exploiting a higher market share for cost-effectiveness, MPV prices will be reduced to popularization levels to cultivate future high-potential markets.

Market disagreement reflects the recognition of independent brands

The impact of the international financial tsunami on the Chinese economy has directly affected the domestic commercial MPV market this year. After several years of rapid development, the growth rate of this segment market has slowed down significantly and the competition is extremely fierce. Although domestic MPVs are still dominated by commercial vehicles, the high-end market has become increasingly saturated, sales of high-end products such as the GL8 and Odyssey have been falling all the way, and market demand has gradually shifted to mid- to low-end products for SMEs.

A survey by the reporter found that many of the original consumers who were preparing to purchase GL8 or Odyssey changed their decision after comparing commercial vehicles with prices of more than 100,000 yuan. Some medium and low-end MPVs produced by self-owned brand companies are not inferior to the MPVs produced by joint ventures in terms of internal space and basic configuration, and the prices are much cheaper. Buying these vehicles can save money. At the same time, since the price of oil has been raised twice this year, the cost of raising the car has been raised. Many models with large fuel consumption and high displacement have gradually been abandoned by the automobile consumer groups, and replaced by low-cost, low-emission vehicles. Pressures from the industry and the environment point to large-displacement MPVs, and the entrepreneurial MPVs that are essential for the development of SMEs are expected to reach the bottom by virtue of cost-effectiveness.

In the face of the sluggish market environment, domestically-made MPV commercial vehicles are just a good choice for small and medium-sized enterprises or business owners. The lowest practical value of the 09 new Jiayu fell from 89,900 yuan to 79,800 yuan, creating the most cost-effective 2.0LMPV, the recent rapid growth in orders.

To adapt to high oil price trend MPV also have to "convert"

SME owners must not only take care of corporate image, but also strictly control costs. In the current situation where the global financial crisis affects the actual operation of the company and the pressure on corporate profits increases, MPV still needs to be bought and still has to be opened. Therefore, the cost of fuel for vehicles naturally increases. Control gives more attention than cast.

Then what kind of MPV can be more adapted to the needs of SMEs? Industry experts to this group of consumers to give recommendations: determine whether MPV fuel-efficient, can not be propaganda manufacturers, fuel-efficient race data, "listening to biased", and From the perspective of the scientific and technological content of products, we have a truly convincing theoretical basis to show that this product is fuel-efficient. According to current situation analysis, driven by the needs of many small and medium-sized enterprises, the MPV market is likely to enter the “inverter era,” and technologies such as VVT are widely used in the small-displacement vehicle market, and can be adjusted according to different operating conditions. The engine works so as not to waste a drop of oil.

For those who have little research on car engines, it is known that two important reasons that affect the efficiency of gasoline engines are gas distribution and oil supply. Nowadays, mainstream automobile manufacturers are broadly divided into three groups: First, Japanese and Korean cars are the leading technologies such as VVT-i, VTEC, and VVT. They are just different in name, but the basic principle is to change the intake air volume and valve lift. To optimize fuel consumption and power output. The principle of adjusting the valve is the same as that of the home appliance that adapts to the working condition by changing the frequency, in order to exert the potential of each drop of oil.

It is understood that the just-listed Great Wall Jiayu 09 models, matching Mitsubishi MIVEC engine. The engine is characterized by dual adjustments of timing and valve lift. It is currently assembled in premium models such as Mitsubishi LANCER, Outlander and Golan. It uses the "MIVEC" continuously variable valve timing mechanism through the engine's air inlet. The ECU (Electronic Control Unit) controls the switching of the cam to change the timing and head of the valve, so that the engine can provide an adequate amount of over the entire speed range. Power and torque, and greatly reduce fuel and sewage, to achieve Euro IV emissions. With advanced "frequency conversion" technology, 09 Great Wall Jiayu has become the leader in the "Variable Frequency" era of MPV.