In today's increasingly fierce competition in the automotive market, the competition of auto parts companies has reached an unprecedented level of intensity. In order to better adapt to the needs of market development, in recent years, auto parts companies have been constantly based on market development trends, their own development strategies and policies. Orientation and other adjustments to investment development direction, and increase investment in research and development, and enhance research and development capabilities.

The overall investment is based on new energy, automotive electronics and the aftermarket.

In recent years, due to the increasingly serious environmental problems, new energy vehicles have been pushed to the forefront, not only China, but all countries in the world have regarded the development of new energy vehicles as an important task, although the new

The development of energy vehicles is not yet large, but it must be the trend of future automobile development. As an auto parts supplier of automakers, it must grasp the trend of market development, and advance layout can always be in the market development.

Taking a dominant position, under the general trend of new energy development, many powerful component companies have begun to increase investment in new energy vehicles, and as a more closely related automotive electronics field with new energy vehicles.

Under the influence of Internet thinking, it has also become the focus of the major component manufacturers to attack the city; in addition, with the rise of the automotive aftermarket, the parts and components companies are not far behind, trying to earn a head in the sharing of this big cake. , have increased investment in the automotive aftermarket.

Representatives of the investment in new energy auto parts include: Chengfei integrated development of new lithium battery products, plans to develop electric vehicle power systems and lithium super capacitor systems; Dayang Electric established a technology research and development center and a new energy powertrain base, Accelerate the layout of the new energy vehicle powertrain system market; Steyr identified new energy as one of the strategic development directions, 153 million yuan to increase the new energy battery lithium carbonate raw materials, into the field of new energy auto parts.

Representatives of investment in the automotive electronics field include: Junsheng Electronics will set the "three major product strategic directions" (HMI, new energy vehicles and industrial robots, layout intelligent car interaction and connected driving era; Qiming information established focus The development goal of R&D and service in the three aspects of automotive informationization, low carbonization and intelligentization; Yunyi Electric has increased the research and development of intelligent vehicle control system products and expanded the high-power commercial vehicle supporting market and foreign OE market.

Representatives of the automotive aftermarket include: Longji Machinery shares in Shanghai Auto, borrows products from the platform, develops market users, and attempts to enter the auto repair service industry; Jingu shares expand from independent chain to 020 mode After the third-party service market, the company established a comprehensive service platform for the automotive after-service market; Deutsche Group established the “Delian Car Protection” brand, implemented the implementation of agent development and direct store operation, and actively deployed the post-market.

R&D investment is based on innovative products and projects

In 2014, the total investment in research and development of 83 listed auto parts companies nationwide totaled 12.862 billion yuan, and the average value of R&D investment in the year's operating income was 3.88%. At the same time, the annual report shows that these R&D investments are mainly invested in innovative products and new projects in line with market development trends, new international and domestic market development, new technology and new technology introduction research, and patent intellectual property protection.

In terms of innovative products and projects, the performance is particularly prominent in the promotion of new energy-saving products and the promotion of localization of advanced technologies. Taking the turbocharger market as an example, huge market demand has triggered domestic and foreign parts.

Intense competition from enterprises. The representative enterprise is Hunan Tianyan, whose R&D expenditure in 2014 totaled 40.36 million yuan, accounting for 6.98% of the revenue. It is mainly used for high-powered turbochargers and variable geometry turbochargers.

Development of a two-stage turbocharger, gasoline turbocharger and performance matching test. In addition, in promoting the localization of advanced technologies, Steyr has performed very clearly. Its R&D expenditure accounted for 18.45% of its operating income last year, far ahead of other companies. The 137 million yuan of research and development expenditure is to accelerate the localization of diesel engines.

In addition to the above two points, the R&D investment of component companies also pays more attention to the protection of new products and intellectual property rights in the international market. This is mainly due to the growth of export business of component companies, so R&D investment for overseas customers is also increasing. Taking West Pumps as an example, its R&D expenditure grew at the fastest rate last year, up 31.05% from 2013, reaching 90.06 million yuan, a large part of which is aimed at the international market. It is understood that West Pump has developed a total of 116 new products throughout the year, including 66 kinds of pumps and 50 kinds of exhaust manifolds. The development of a new product on average 3 days, the development speed has been significantly improved. The typical case of investing more in intellectual property protection is Yunyi Electric. go with

In the year, Yunyi Electric's research and development expenses were 29.42 million yuan, accounting for 6.83% of operating income, an increase of 1.32 percentage points over 2013. Based on independent research and development and innovation, Yunyi Electric has obtained 21 patents and 9 high-tech product certifications throughout the year, providing technical support for the sustainable and efficient development of enterprises.

It is not difficult to see from the above that China's auto parts enterprises keep up with the pace of market development, both in terms of investment intentions and R&D investment, and strive to grasp the pulse of the times, and take the trend as the guide and focus on the future.

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