With the increase of new applications for natural fatty alcohols in the terminal market, China and India have increased their demand for natural fatty alcohols, and end products have become more environmentally friendly, and the market for the development of natural fatty alcohols in Southeast Asia will be extremely broad. According to a research report released by the US growth consulting firm Frost & Sullivan in September, the natural fatty alcohol market in Southeast Asia will maintain a sustained growth trend in the coming years, and the potential for investment will be greater. The production of oleochemicals in Malaysia began in the early 1980s. Thanks to the joint management of multinational corporations and local companies and government incentives, the Malaysian oleochemical industry has expanded rapidly, currently accounting for 20% of global production capacity. It is one of the world's largest producers of oleochemicals; Indonesia and Thailand and other Southeast Asian countries, oils and fats The take-off of the chemical industry also occurred in the same period. Southeast Asia Grease Chemical's products are based on basic oleochemicals, including fatty acids, fatty alcohols, methyl esters, and glycerin, and are produced using natural renewable energy sources and environmentally friendly raw materials such as palm oil, palm kernel oil, and coconut oil. Natural fatty alcohols (C8-C18) are mainly used for the production of cleaning products. In 2010, 48% of the world's natural fatty alcohols were used to make detergents and cleaners, 11% were used to make antioxidants, 7% were used to make flavors and fragrances, and 7% were used to make personal care products. Southeast Asia's natural fatty alcohol manufacturing companies are mainly concentrated in Malaysia, Indonesia, the Philippines and Thailand. In 2010, a total of 909,000 tons of natural fatty alcohols were produced, which was 87% of the production capacity. Among the natural fatty alcohols produced in Southeast Asia, production of medium-carbon fatty alcohols accounted for 63.6%, high-carbon fatty alcohols accounted for 27.3%, and low-carbon fatty alcohols accounted for 9.1%. Among them, low-carbon fatty alcohols are mainly used for the manufacture of plasticizers, medium-carbon fatty alcohols are mainly used for the production of detergents, and high-carbon fatty alcohols are mainly used for the production of personal care products. In 2010, the total natural fatty alcohol market in Southeast Asia was 392 million U.S. dollars. The entire industry is in a mature period. It is estimated that by 2017, the market will reach 523 million U.S. dollars, with an average annual growth rate of 4.2%. Frost & Sullivan believes that the stable development of the natural fatty alcohol market in Southeast Asia is mainly driven by the following factors. One is the development of new applications in the terminal market. In recent years, due to the high oil prices, the market for plasticizers and polymers has shifted to the use of natural fatty alcohols as raw materials for production; more and more companies use natural fatty alcohols as substitutes for octanol for the production of seasonings and spices; antioxidants The production of high carbon fatty alcohols is also increasingly used. Second, China and India have a rapid increase in demand for natural fatty alcohols. In 2010, the GDP growth rates of China and India were as high as 10.3% and 8.5% respectively, and the demand for personal care products, soaps and detergents continued to grow. Over the past decade, more than 50% of China's natural fatty alcohols have been imported from Southeast Asia. The take-off of China and India’s economy is bound to promote the prosperity of the natural fatty alcohol market in Southeast Asia. The third is the transformation of downstream products to environmentally friendly ones. Since the 1990s, natural fatty alcohols have begun to replace traditional petrochemical materials, and their share of substitution has continued to increase. This is because natural fatty alcohols have excellent washing performance and excellent biodegradability. At the same time, the use of natural fatty alcohols can help build a green and environmentally friendly brand image for downstream products. Therefore, personal care products are mainly produced using natural fatty alcohols. Fourth, Southeast Asia has sufficient raw materials for production. Natural fatty alcohols are mainly made from vegetable oils such as palm oil, palm kernel oil and coconut oil. Malaysia has ample palm resources and the Philippines is the world’s second largest coconut producer. In 2010, there are about 10 major producers of natural fatty alcohols in Southeast Asia. The top four producers are Fatty chemicals, PT Ecogreen Oleochemicals, and KLK Natural Chemicals Group (KLK). Oleochemical Group and PT Musim Mas have a market share of 46.8%. Among them, the largest producer, Malaysian oleochemicals, has an annual production capacity of 190,000 tons. Although Indonesia is currently the country with the largest palm oil production, Malaysia is the largest producer of oleochemicals and natural fatty alcohols in Southeast Asia. This is mainly due to the relatively advanced technology in Malaysia. In contrast, Indonesia was only satisfied with palm oil exports in previous years and did not do enough to extend the industrial chain. However, in recent years the Indonesian government has done a lot of work in promoting industrial upgrading, and Indonesia's oleochemical industry has shown great potential for development. 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Southeast Asian natural fatty alcohol investment potential