The major automobile markets in the country have dual-structure consumption characteristics

Recently, Beijing Beichen Yayuncun Automotive Trading Market Center released statistics on the top 8 sales of key auto market in October. The data is based on representative auto markets in eight cities across the country, and reflects the respective characteristics of major auto markets in October in a certain level.

In the 8 auto trading markets included in the statistics --- Beijing Yayuncun Automobile Trading Market, Hangzhou Automobile City, Shenzhen East Car City, Wenzhou Automobile City, Xi'an Auto Market, Chengdu West Auto Mall, Wuhan Zhuyeshan Auto Market, Yunnan The Expo's auto market represents the characteristics of the ultra-large, first, and second-tier auto consumption markets. From the sales data of the second- and third-tier cities, it can be seen that the consumption of China's auto market shows a dualistic structure. In the second and third-tier markets, the market demand for cars and commercial micro-vehicles is roughly the same. From the perspective of the use of these two types of vehicles, the problem of unbalanced regional development in China and economic income in the same region is reflected, reflecting the fact that China’s economy is still historically large. Development period.

Specifically, from the perspective of various automobile trading markets, Beijing is the only city in the entire market with 10 models that are all enjoying passenger cars. In addition to Chery Automobile’s own brand, other models on the list are all joint venture brands. Statistics show that the Beijing auto market is mainly dominated by mid- to high-level enjoyment-type passenger vehicles, and has strong consumer strength.

The reason why the automotive market in Yunnan is listed separately for analysis is due to the particularity of its market. Yunnan is located in the southwestern border of China and has a low per capita GDP. However, the top 10 models in the Yunnan World Expo auto market sales report reflect a higher level of consumption. Except for Changan Micro-vehicles, the other 9 models are enjoyable. car. The reporter learned that the “strangeness” of the Yunnan automobile market is due to the fact that its demand constitutes bus consumption and a wealthy class in a few areas, and the popularity of private cars is relatively low.

In the statistical data, there are many cities that represent the secondary and tertiary markets. They are also the most representative. Hangzhou Automobile City, Wenzhou Automobile City, Shenzhen East Metro City, Xi'an Auto Market, Chengdu Western Auto Mall, Wuhan Zhuyeshan Auto Market, its market consumption structure is roughly the same, are enjoyable passenger cars and commercial micro-cars. The main binary structure features. The demand for commercial micro-cars to a certain extent shows the economic activity in the region, and the demand for enjoyable passenger cars shows the wealth of the region. In statistics, the micro-cars rank first in the demand of three cities and the second in two cities. The sales of micro-cars to a certain extent indicate that China's economy is relatively active; on the other hand, industry insiders have analyzed that the mini-vehicle sales in October will be related to the cancellation of policies such as automobile going to the countryside, trade-in replacement, and purchase tax reduction. In the national automobile production and sales data released by the China Association of Automobile Manufacturers in October, mini-vehicles were the only vehicles that grew in the chain. Due to concerns about the cancellation of the policies, the market concentrated on buying, which led to the formation of an annual "surprised tail" market.

It is worth noting that from the perspective of the demand structure of Shenzhen East Metro City, logistics vehicles in economically developed regions are upgrading. In the trading market, Jiangling and Qingling are impressive. Jiangling and Qingling's products are based on van-type light logistics vehicles and are an upgraded alternative to mini vehicles. High-end light urban distribution vehicles are expected to be the direction of future demand.

In the enjoyment-type passenger vehicles, different levels of the market, the different cities in the same level of market demand is significantly different. The secondary and tertiary markets such as Hangzhou Automobile City, Shenzhen Dongdu Vehicle City, and Wenzhou Automobile City are located in the developed eastern regions. Therefore, the demand for joint-venture mid-level passenger cars is mainly supplemented by their own brand passenger cars. The Wuhan Zhuyeshan Automobile Market, the Chengdu Western Auto Mall, and the Xi’an Auto Market are located in mid-western cities. Therefore, they mainly use self-owned brand passenger vehicles, supplemented by joint venture brands.

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