The 2015 Shanghai Auto Show ended. These days, the most important car news is really not from auto companies. No matter what kind of new car debuts, how does Volkswagen's top executives fight, Carlos Ghosn said in China, etc., but they are no match for Ali to set up the automobile business department. Ali has penetrated into the automobile department of every segment of buying, using, and selling cars. For a time, the old-fashioned car circle has the feeling of “real” entering the Internet age. It also made several car media, which started to be a car e-commerce, panic, although they did not see how the car home, the car and other plans to deepen the car vertical website on the car e-commerce. However, in addition to the 58 city, LeTV and other IT companies wanting to enter the car circle, and came to such an opponent, I believe that I am discussing how to fight Ali. Compared with the vertical website, Ali's mature business operation experience and platform influence on the e-commerce platform undoubtedly become an advantage. However, the professionalism of understanding the car and grasping the user's needs is no more than the vertical website. The car e-commerce future deer who killed, and a little more conjecture.
Let’s take a look at the first general manager of the Ali Automotive Division. From Bai'anju, Le Bee Network to Poly Costing, it became the first general manager of Ali Automobile Division. Wang Licheng, a name that has never appeared in the automobile circle, is now a mess. No one needs to go deep into it. According to Ali insiders, Wang Licheng is not a manager with a holistic view. He is not sensitive to e-commerce and lacks business logic. After the establishment of the automobile business department, he will be more inclined to import e-commerce business. Is Wang Licheng only seeing the business opportunities brought by parallel imported cars? Such a short-sighted operation of the car e-commerce platform should not be Ali's style.
Real estate and automobiles have always been difficult to reach in the e-commerce platform. The strong regionalism of real estate and the top of the bulk consumer goods, etc., it is difficult to have a very perfect business model to complete the real online transaction. . The e-commerce platform is more of a platform for collecting and publishing news. And what about cars? In fact, why the e-commerce platform that started to emerge 2-3 years ago has been tepid, and it is also limited by the actual car experience, car pick-up, after-sales and other offline links. Why did Ali still want to take this drowning.
Traditional car vertical websites and portals want to improve their business models through car e-commerce, and can also increase the channel of gold. Ali's high-level is nothing more than seeing the business opportunities in the car circle. Imagine that a TV show can cost hundreds of millions of dollars per year. As a traffic flow of hundreds of millions of Taobao, Tmall, etc., why can't you share a cup? soup. Although such a conjecture is really a bit short-sighted, the money that can be placed in front of you is not earned, how can you count as a businessman. Ali, who earns a car business, will not let go.
Let’s not say whether Ali is laying the groundwork for making his own car in the future (it is still far away), the initial auto finance loan service, the capital precipitation scale effect of the automobile consumption supply cycle, and the deepening of the automotive peripheral industry through acquisition. . Ali has planned a car-related "business empire" for himself. Whether this can completely subvert the existing car business model, but also depends on how much chess Ali has to play. Is it possible to get through the offline experience, pick up the car and after-sales links, and have enough reason to persuade the car companies to accept the Ali e-commerce model and gradually abandon the 4S shop model? If you can't get through these links, Ali's car e-commerce is still difficult to get out of thunder and heavy rain. A small car e-commerce dilemma.
Ali is a car e-commerce with an innate advantage that no one else has. However, what kind of business model can impress both car buyers and car companies at the same time. How to change the eco-chain of the auto industry like other industries, still need to have exploration and wisdom. Imagine if Ali built his own car logistics warehouse, delivered a car to the door and had a complete after-sales support, such a car e-commerce is enough for us to say goodbye to the 4S shop, just to see how big the ability of Ali.

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