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The new Beijing auto show is about to kick off. Although it is said that before the Beijing Auto Show, many international auto shows are still being displayed, but can be as important as the Beijing Auto Show, the international auto show, or very few. Such as the North American Auto Show and the Geneva Motor Show are few and plain, it shows to a large extent that the various companies pay more attention to the Beijing auto show, far beyond them in the face of other auto shows. This is not only the domestic automotive market, but also the loss of any company; it is also that domestic cars are in a transitional and changing phase, with a slight sloppy in any aspect, it may be full of losses. Therefore, the importance of Beijing Auto Show to car companies is evident.
In fact, the Beijing Auto Show is even more important because of its increasingly obvious market trend. This has both the impact of the new car on the market and the policy of the auto market. It will easily be reflected in the form of the auto show. In particular, policies that can influence the market situation and trends are even more indispensable in the auto show. For example, the problem of bus reform that has plagued the market, the issue of popularization of new energy, and the promotion of rational consumption concepts all seem to be unwilling to miss the important opportunity of the Beijing Auto Show. For this reason, how to make this weather vane more conducive to the market and beneficial to consumers is the key to the further popularization of auto show culture.
Why show changes in the market more conducive to a virtuous cycle <br> <br> can say that this session of the Beijing auto show, due to extensive attention's sake, apparently showing no lack of form have varying degrees of new car technology. The launch of more than 100 first-generation vehicles and various new technology demonstrations by companies have exceeded people's imagination to some extent. However, the demand for the Beijing auto show in the industry requires him to have a huge change in the display content. This requires the auto show to lead the premium consciousness and the speed of new energy vehicles to form more industry consensus. This is the show The key to the new push is different from the past.
If the new car launched by the previous auto show can cause a sensation after the listing, then the actual new direction will need to be not limited to the specific product level. This should create a big environment for promotion from the comparison of brands and the reasonable understanding of new technologies. Taking the concept of quality as an example, it is clear that new cars in the automotive market are emerging one after another. Only incomplete statistics indicate that in 2013, there were as many as a few hundred new cars on the domestic market. Even with the same type of products, there were several companies that were manufacturing. Therefore, in the face of the needs of the new auto show, it is even more necessary to establish a new level of standards for the new car and better promotion of quality awareness so that it can continuously lead the consumers to have a new understanding of the new car. Similarly, in the situation where new energy vehicles are increasingly becoming a major trend, both the automotive consumer market and consumers need to have a fresh look at new technologies. Only in this way can new technologies be promoted and popularized. The real implementation is in place. Otherwise, there will be more than enough forms of display, and the content of the performance will not be enough. It will not only give viewers a sense of freedom but also make it easier for the display culture of the new era to slip away. This may be the most regrettable thing. .
Auto Show should reflect the cultural needs of more cars <br> <br> can be said for vehicle development to a certain stage, when the invisible role played by the car culture is more and more important. The domestic auto show, from the previous line of strong handbags, to the rich people lining up to buy luxury cars, and then to the audience to watch the model's naked first, all of which reflect the immature side of the display culture. In the new phase of the auto show, it is still limited to such a goal of rushing to be a young man. It is naturally difficult to better reflect the evolution of the car culture. Therefore, in the process of seeking new changes in the auto show, how to promote the all-embracing car culture, how to make the car performance return to its valued nature, this is the place where the Beijing auto show needs the best guidance.
In other words, when it comes to the most important policy for the industry, it should be the constant release of positive signals in the auto show due to market and manufacturing needs. For example, changes in the specific requirements for buses, refinement of incentives for energy vehicles, and reorientation of service standards, etc., will only make these new policies directly involving consumers directly stimulate the market to resonate sufficiently. In the auto show more targeted to understand the relationship between the car and its own. Similarly, on the issue of car companies pushing new cars, how to seek more innovative interactions with consumers and how to turn promotional products into promotional cultures are the more effective promotion measures in this exhibition stage. In particular, in terms of the integration and promotion of auto shows, it is reasonable to say that the conclusion of the last auto show and the promotion of this new auto show should be carried out simultaneously. Only in this way, the practice and effect of promotion repetition will not occur.
In fact, for the auto show, the most important thing is change itself. It needs to be the biggest difference from previous years, and it needs to be differentiated from other auto shows. This will enable the new car to show upward and positive driving force. It can even be said that in the new car display is about to become a big meal for people, the auto show environment needs to better help people digest and absorb, rather than just searching for exotic elements outside the car. Only in this way, the Beijing Auto Show can produce changes from the inside out, and it can continue to promote the upgrading of display culture.
Why Beijing Auto Show has become a benchmark in the domestic market