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Since the rise of LED lighting in Xiamen, home and commercial lighting has been the use of LED panel lights.
This is determined by the characteristics of the LED panel light. Nowadays, whether it is a large shopping mall, a store, or a family bedroom or living room with ordinary decoration, LED panel lights can be seen everywhere.
The reporter learned that in the lighting market in Xiamen, traditional lighting panel lights have long disappeared, and all the products in the store are mainly LED products. It should be said that in the field of panel lights, LED lighting has already embarked on the road of the king before other family brothers.
Price stability is the key LED panel light can dominate the market, largely related to the relatively stable price. Take the 300*300 panel light as an example. Among the fifteen first-line LED lighting brands surveyed by the reporter, the price generally fluctuates around 450 yuan, while the 30*30 is mostly between 90-100 yuan.
Luo Jialu, general manager of 煜能通照明, told reporters that the stability of the price has made the LED panel light win the market. Although the price of LED panel lights has been adjusted last year, everyone knows that last year's price cut was caused by the high market before LED lighting. Now the price and profit are so compressed, there is almost no room for price reduction. Not only the dealers understand, but consumers also understand, so the sales of LED panel lights can be significantly improved, thus occupying all markets.
LED brands on the market in the category of panel lights, both in terms of sales price and product specifications are relatively stable, maintaining a similar level.
As long as it is the same specification, what is the price of Philips and Op, the first-line brand, then Shifu and Yubomei are almost the same price. The price of no wave has made many dealers not competitive in the LED panel light. Of course, it is only relative to downlights, spotlights, and bulbs. Luo Jiaxuan said with a smile.
Brand influence is not bad Since the price is already comparable, then in the market, the influence of the brand has the most intuitive impact on the LED panel light.
According to the reporter's visit investigation, 30*30 panel lights, the best sales are Foshan Lighting and Sanxiong? Aurora products; 300*300 are best sold by Philips and Op, NVC; 300*600 are Philips and Panasonic. From here, we can intuitively see that sales are at the forefront, always big brands and first-line brands.
Of course, this is not to say that other brands have no way to live. Yubomei is the LED lighting brand discovered by reporters during his recent visit. His reputation is not obvious, but he is quite popular in the field of panel lights, and his sales are not bad.
The influence of brand influence on sales still exists, but small brands also have their own advantages. Because small brands are flexible enough to respond in a timely manner to sales strategies, it is not surprising that sales can compete with big brands. Luo Jiaxuan analyzed the reporter.
Xiamen LED panel light small brand popular