Electrochemical Instrumentation Accessories And Consumables Hollow Cathode Lamp Working,Working Of Hollow Cathode Lamp,Photron Hollow Cathode Lamp,Single-Element Lamps Dongguan Boye Instrument & Machinery Equipment Co., Ltd , https://www.boyelab.com
When the manufacturers held high the banner of globalization, there were three tailor shops on the streets of the United Kingdom and they competed with each other. They defined their strategies as "making the best clothes in the world," making Britain the best brand and " Make this street a good product. As a result, the latter wins.
This short story was told by an interviewer at the end of August of the factory manager of the Xichai factory, Qian Hengrong. The purpose was to introduce Xichai’s development vision: to strengthen national enterprises and embody the national spirit as their duty, and strive to be better than others in China. all good. The significance of this is that the globalization strategy is important, and down to earth is more fundamental.
This year marks the 66th anniversary of the construction of Wuxi Diesel Engine Factory by FAW Jiefang Automobile Co., Ltd. To the reporter's deadline, the company's production and sales volume in 2009 has exceeded 230,000 units, and by the end of September, it will exceed 260,000 units. By the end of this year, it is expected to achieve the goal of producing and selling 300,000 units in advance.
Surprisingly, the corporate leadership team did not look back on a high profile and chose to look low-key. By the end of this year, the company’s 313 strategy (using three years of time, by 2010, 300,000 units of sales, 100 billion in sales, and profits of 300 million yuan) is expected to be achieved in advance. Looking further, money Hengrong clarified the next steps for development: improve and increase diesel engines, accelerate the development of light-duty diesel engines, and start diesel engines for passenger cars.
Deep ploughing product line layout
Walking in the factory area of ​​Xichai, “The name of the garden-style factory and the hospital-style workshop is worthy of the name. More than 1,000 trees stand on the side of the plant road to welcome visitors, and more than 200,000 plants and bushes and more than 60,000 square meters of lawn will be planted. Dressed up as a large garden, in a spotless production workshop, employees in white uniforms shuttled through, making it hard to imagine that this was actually an impression of a black smoked diesel engine production base.
In the Xichai Museum, several generations of diesel engines independently developed by China were exhibited from the 1950s to the present stage. The update of the series of products is written on the history of the development of the diesel engine industry in China. The layout of a series of products is also one of the main strategies for this old state-owned enterprise to become bigger and stronger.
“The layout of series products has become an important guarantee for the rehabilitation of an enterprise's body. When it comes to the product category, Qian Hengrong is very famous. At present, the main products of Xichai are the seven series diesel engines of W, X, K, F, L, N and M. The power coverage range is 46-500 hp, and it is always the vision for the development of the national brand to provide high-end power. At present, Xichai's product emissions meet the country's 3 to 4 standards, and it has become the serial diesel engine manufacturing enterprise with the largest displacement and the widest power coverage in the domestic industry. The scope of application of the product involves cargo, traction, passenger transport, public transportation, power stations, construction machinery, special vehicles, etc. The rich products have made Xichai "the name of the power supermarket.
Reminiscent of past years and thick. Xichai was established in 1943. In 1992, it joined FAW Group. In 1993, it entered the core layer of FAW and changed its name to “China First Automobile Group Corporation Wuxi Diesel Engine Factory. In 2003, FAW established and established “FAW Jiefang Automobile Co., Ltd., Xichai became Under the liberation company's specialized branch.
After experiencing the hardships of entrepreneurship, the glory of development, and the embarrassment of development, Xichai began its second venture with the theme of “reinventing glory and brilliance†in 1992. Qian Hengrong believes that from 1992 to 1993, it was a company. The basic turning point of the period from 1994 to 1995 was an accelerated development stage, and after 1996 it entered a qualitative leap.
Since 2001, Xichai has started its third venture and established the realization of “three modernizations, digital management, and international operations†and “Three Dreams†(brand dreams, catching up with dreams, going to an international dream). The ambitious goal, in 2002, set the world's best sales for a single series of diesel engines. Since 2006, the company embarked on the third phase of the entrepreneurial journey.
In the current fully competitive market platform, the importance of brand strategy to enhance the competitiveness of enterprises can not be ignored. "Whether it is the competitiveness of a product or the competitiveness of a company, it is comprehensively reflected in the brand's competitiveness. Qian Hengrong attaches particular importance to this.
The first CA6DL “Aowei Diesel Engine†independently developed by Xichai was awarded the second prize of the National Science and Technology Progress Award and established a banner for its own brand in the domestic internal combustion engine industry. Since then, the company has successively developed and completed the 13-liter diesel engine of the Olympics. The development of God's 11-liter diesel engine has completed the construction of a high-power platform to ensure the liberation of the heavy truck's main distribution status.
In response to energy-saving and emission-reduction requirements, Xichai has independently completed the development of the performance of the National 3 Engine, and established a method and process for calibration of the engine rig and the “three-high (high-temperature, high-cold and high-altitude) calibration of the entire vehicle, establishing a calibration that suits China’s national conditions. The database has formed a complete electronically controlled diesel engine development system, has mastered the industrialization technology of the National 3 diesel engine, and has developed a new road to rely on independent innovation to master the core technology.
Two years of reforms, steadily advancing the "313 Strategy
Last year, a global financial crisis swept the global manufacturing industry. While many manufacturing companies adjusted production and reduced production, and were busy dealing with the crisis, the Xichai leadership did not relax their demands. In FAW Group, “Two Changes in Three Years (Strives to Use Three Years, Making the Operation Face of the Self-determined Front Obviously Change, Make Under the guidance of the strategic approach to the significant improvement in the competitiveness of independent products, the "313 Strategy" was resolutely put forward.
How to fight under the banner of Gao Xie? Xie Caichang Party Committee Secretary Cai Zhenfa made an analysis to reporters: To improve the overall competitiveness of enterprises, it is necessary to increase the efficiency of enterprises. To improve the competitiveness of products, it is necessary to significantly increase market share. rate. In order to achieve these two goals, it is necessary to grasp the team well and put talents with both ability and talents on important positions, that is, to “make good use of people. At the same time, we must strengthen the execution power of enterprises and solve various problems in the development of enterprises. That is, "Doing good things.
Cai Zhenfa said that the key to effectively responding to the crisis lies in the emphasis on product quality. Xichai always regards "winning with quality as its development strategy, making the national brand high-end drive a corporate vision, and writing Xichai brand on the banner of development as an unremitting goal.
In the first half of this year, Xichai used the east wind of the quality promotion conference, taking the zero-kilometer breakdown as a breakthrough, and paid close attention to the improvement of quality, and the quality work was significantly improved. By eliminating the zero-kilometer failure on-line activities, the whole plant quality work achieved "three improvements."
First, the quality control of parts and components has been improved. Strengthen the quality control, supervision, rectification efforts.
Second, the overall assembly quality has been improved. Strengthen the statistical analysis of quality indicators such as rework rate and cleanliness, implement control measures in a targeted way, strengthen the control of production quality, hold daily review meetings, hold weekly meetings, and quickly solve production quality problems.
Third, quality work has been improved. In February, the Quality Promotion Conference issued seven research missions. The factory leaders personally led the team and served as team leaders to implement the key measures. The quality assurance department regularly held weekly regular meetings to inform the progress of the research, analyze the causes of the problems, and implement improvement measures. Through a series of fruitful work, we have effectively solved many quality problems in various aspects of the factory, and promoted the overall improvement of the quality system such as design, procurement, and assembly, which provided guarantees for achieving high quality and high output in the first half of the year.
It should be said that in the severe market situation in 2009, Xichai has achieved brilliant sales performance, not only the sales front, especially the results of the front-line staff struggling hard, but also the result of joint efforts of various departments of the company. The renewed sales record of the market has greatly encouraged the morale of the employees of the entire factory. It has also strengthened Xichai's construction of a large marketing body and its determination to achieve “the strategic goal of 313 ahead of scheduleâ€.
Xixi is expected to achieve the "313 Strategy" goal by the end of year