Every year, March 15 is a scene. Some people sing white faces, some people sing red faces, the media is busy with exposure, manufacturers are busy with firefighting, and once they have passed, all things are back to normal, only consumers are in this scene. It is both a participant and a onlooker, but it is still inevitable.
This year, CCTV's 3.15 party was as high as ever, and the automotive industry has become one of the hardest hit areas. For ordinary people, daily rights protection is extremely difficult. Once exposed by the media, the company immediately responded to an apology and promised to rectify. The relevant departments quickly intervened. It seems that on this day, the people's appeals can be paid attention to and solved. This also gives everyone only through media supervision. The illusion of fast and effective rights protection.
In fact, violations of consumer rights do require media supervision. However, there are thousands of infringement problems encountered by ordinary people in daily life. It is far from enough to rely solely on media supervision and 3.15 centralized exposure. People need strong daily supervision, and the administrative department does not evade. Effectively perform the corresponding duties. CCTV's 3.15 party and other media reports on 3.15 received such high attention, reflecting to some extent the people's urgent desire for rights protection and the mentality of the relevant departments to solve problems in a timely manner.
From the perspective of the automobile industry, the problems exposed to concentration include quality defects, lack of integrity of dealers' maintenance or shoddy activities, and these problems are strictly regulated by enterprises and relevant departments. Can be avoided. To change this situation requires the cooperation of all parties in the society.
First of all, auto companies must strictly self-check, control product quality problems at the source, and promptly communicate with consumers if problems are found. Because whether it is a large-scale consumer complaint or a final recall, it will cause serious damage to the brand.
Secondly, the relevant functional departments should carry out strong supervision, and there is no shortage in market supervision, environment creation, maintenance order, etc., and timely detection and timely treatment will not be evaded.
Finally, consumer rights protection must be bold and rational. From the 15th onwards, the “Measures for Punishing the Infringement of Consumer Rights and Interests” was implemented, supplementing and refining the new consumer law, and penalizing the infringement. It is the consumers who want to make effective use of the complaint platform and the law. If they encounter infringements, they should not be afraid of troubles and swallow their voices. Of course, they should not excessively defend their rights and lead to illegal activities.

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