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In the field of 3C, LeTV and Xiaomi also have to build cars. As two companies relying on the development of the Internet and bringing a strong impact to the existing industries, it is not unusual for them to make cars. What everyone wants to know more is how they will build cars. At present, although it is not yet clear whether they really want to enter the automobile field, they still use capital vehicles as the gimmicks to carry out capital operations. However, the impact from other fields and the notorious concept of building cars will be useful lessons for the domestic automobile industry.
At the end of last month, the Provisional Regulations on the Management of Investment Projects and Production Access for Newly-built Pure Electric Passenger Vehicles (Consultation Draft) began to solicit opinions, which meant that it was possible for non-automobile manufacturing companies to enter pure electric vehicle manufacturing. Compared with conventional energy vehicle manufacturing, new energy vehicles include the manufacture of pure electric vehicles. In addition to basic automotive technologies, new ways of thinking are needed to promote them. The vast majority of new energy vehicles currently rely on traditional car improvements. Regardless of design or styling, development ideas are the old way of applying traditional cars, and can no longer meet the needs of current consumers and the development of science and technology. At present, the hot Tesla is able to achieve a good result, which is different from the traditional car manufacturing concept made cars contributed. Tesla’s concept of building a car is very different from that of a traditional car company. They start from the high end and use resource integration and high-tech technologies to completely subvert the consumer’s impression of the car, supplemented by precise marketing to form a distinctive brand. Features.
The development of science and technology and the increasing intensity of personalized consumption have imposed more and more requirements on automobiles. This is the same problem faced by all car companies. Now that there is no perfect experience and answer, they can only think and explore themselves. Success may be that. After the impulsive light impulse. For example, smart phones, the reason for today's achievements, in addition to the development of hardware conditions, Apple's ingenuity and simplicity of the design philosophy contributed, this is the result of innovation. The same is true in the automotive sector. Whether it is new energy vehicles or traditional cars, especially in the backward Chinese automotive industry, there are no wrong roads for successful auto companies. However, the era and the market are already different. If you want to have a better development, the light It is not enough to follow the rules, but also need different products, different marketing and different driving experience, which requires relying on innovative thinking.
Unlike the IT and 3C industries, the automotive manufacturing industry has a history of more than 100 years. It has a long history and is a good thing in many aspects, but it also virtually sets many rules and regulations; Constrained by these rules, it also lacks the ability and courage of mature car companies to jump out. This requires the use of external forces to achieve a jump or to break these rules - IT companies that are active in thinking are the most appropriate. Perhaps the next Tesla was born in China.
China's auto industry needs fresh blood