At present, the preparations for the arrival of Volvo management and technical personnel are being carried out at the Wuhan Headquarters of Dongfeng Company and the Dongfeng Shiyan Base. At the same time, the work of the parties involved in the preparation of the new company, including the Shiyan City Government, is also underway. There will be dozens of international and domestic media focusing on the Ten Commandments, and look forward to the new changes brought by this international truck new enterprise to Dongfeng Commercial Vehicles and Dongfeng Shiyan Base.
There is no stopping in the long process of preparation for the preparatory work.
On January 26, 2013, after eight years of hard work, Dongfeng and Volvo finally signed a strategic alliance agreement in Beijing. Through complementary advantages, resource sharing, and business synergy, we will jointly develop a global commercial market and a leading international commercial vehicle business. The Dongfeng brand commercial vehicle developed into a globally renowned brand and consolidated Volvo's leading position in the world as a common goal. A new Dongfeng Commercial Vehicle Co., Ltd. was established in Shiyan. This strategic alliance has attracted the attention of the global industry.
However, in the past two years, the new Dongfeng Commercial Vehicle Co., Ltd. has been officially listed for operation, and there is no news. The international feast of international cooperation is expected to arrive as scheduled.
According to the original plan, the 2014 New Year's Day will be the happy day of the establishment of the new Dongfeng Commercial Vehicle Co., Ltd., the implication is that it will be issued immediately. Although the Dongfeng Volvo joint venture project was approved by the National Development and Reform Commission in early January this year, people still did not see the scene of the listing in January. "There are a lot of necessary internal and external procedures to go, but they are all in order." Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. said. Although the new joint venture company has not been listed, the business cooperation projects have been carried out in an orderly manner. There are eight pre-study projects in the process of smooth progress, and the gearbox project has entered the implementation stage.
Huang Gang said that in the synergy project between the two parties, export is a key point of Dongfeng commercial vehicles. Volvo is very supportive of Dongfeng commercial vehicles entering specific regional target markets. For example, Brazil, this project has already started. There is also a capacity development project in the pre-study project, which is the subject of human resources. In the future, new companies must adapt cadres to the requirements of globalization, and need to establish a model of cadre ability to evaluate the ability of cadres. This ability model is very important and is equivalent to a basic standard of competence for cadres. What is being made now should meet the needs of Dongfeng commercial vehicles and have international standards.
According to reports, in order to make the new company's future business run healthier and more sustainable, Dongfeng Commercial Vehicle Co., Ltd. also launched the "Business Process and Management New Company, New Way (new company, new way)" and gave it A nice name: "Tianlu Plan." This plan is to list the existing process issues and expectations for future improvements, and compare some of Volvo's methods with the company's current process, and then propose the direction of future reforms. In the face of this international alliance, both sides of Dongwo are doing their own "homework."
High-level exchanges continue to make Dongwo team out to sea
Since the signing of the cooperation agreement between Dongfeng and Volvo, the high-level visits from both sides have been increasing. Especially the delegations in many business areas of Volvo have come, and the trade union organizations have come. At the same time, the main leaders of the Shiyan Municipal Party Committee and the Municipal Government, the senior management of Dongfeng Company and Dongfeng Commercial Vehicle Co., Ltd. also visited Volvo and sent technical personnel to study and exchange.
On May 30 last year, a delegation led by Volvo President and CEO Olof Persson visited Wuhan Dongfeng Headquarters and visited Shiyan. They visited the new factory of Dongfeng Commercial Vehicle Heavy Truck in Shiyan and visited the Shiyan City Museum. Eurof Persson said that the strategic alliance between Dongfeng and Volvo is a strong alliance, and it will certainly be able to make Dongfeng commercial vehicles an internationally renowned brand.
On October 9, last year, Volvo Chairman Svan Kay, President and CEO of Eurof Perlson, Executive Vice President You Qimin (Head of Truck Sales and Joint Venture Asia Pacific) and other Volvo Board members and trade union representatives 23 people, once again came to the Dongfeng company Shiyan base to visit. Svanberg said that it is better to see that Dongfeng has a rich history, a well-known automobile product, a modern new factory, and I have full confidence in the successful cooperation between the two parties in the future.
At the same time, the global marketing strategy of “Dongfeng” brand commercial vehicles is also accelerating. Based on the strategic alliance established by Dongfeng and Volvo in January last year, on October 30 last year, Dongfeng Commercial Vehicle and Volvo Ocean Race signed a joint brand promotion agreement in Wuhan, officially named "Dongfeng" sailing boat as the only competition in China. Boat, participate in the 2014-2015 Volvo Ocean Race. So far, the global marketing strategy for the “Dongfeng” brand commercial vehicles has officially begun to be implemented.
Relevant persons of Dongfeng Commercial Vehicle Co., Ltd. said that the successful operation of “Dongfeng” has utilized a lot of resources, including supplier resources and resources of Shiyan City Government. All parties concerned have contributed wisdom and strength. However, whether it is Volvo Ocean Race Company, Dongfeng Commercial Vehicle Co., Ltd., or Shiyan City Government, in such a world-class event, it is a team, a voice, an action, a goal - that is, "Dongfeng" Have achieved good results and let the "Dongfeng" brand go to the world.
From March 14th to 15th this year, the internationally selected "Dongfeng" sailing team captain, Charles Goldhurie, walked into the "Dongfeng" with four other candidate crew members and one staff member. Hometown - Shiyan, let Dongfeng people, Shiyan people know the Dongfeng team at a close distance, let the Dongfeng team feel the Shiyan more deeply.
Dongfeng Wudang join hands to create a world brand
In June of this year, Dongfeng Team, who participated in the 2nd Volvo Ocean Race, announced that Shiyan City, the birthplace of Dongfeng Commercial Vehicle and the founding place of Taiji Wudang, was officially selected as the Platinum Partner of Dongfeng Team to help Dongfeng Team.
The Shiyan and Dongfeng have long been dependent on each other, and they have mutual support and mutual support and seek common development. Shiyan City will use Dongfeng Commercial Vehicles to participate in the Volvo Regatta with the “Dongfeng” regatta, and integrate the Dongfeng·Shiyan·Wudang elements into the “Dongfeng” to promote the rich natural resources and beautiful scenery of the Shiyan. The international popularity of “Senshan, Xiushui and Auto City” has sought overseas cooperation in various fields, expanded the overseas tourism market, and accelerated the realization of the strategic goal of creating an international tourism destination proposed by Shiyan.
The Shiyan Municipal Party Committee and the Municipal Government attached great importance to participating in the Volvo Ocean Race and specially organized the Wudang Wushu Performance Team. Since the start of the Volvo Ocean Race on October 4 this year, the martial arts performance in the port city where the Dongfeng has stopped has attracted The eyes of thousands of foreign audiences.
On December 12th, the microfilm "Feng Chi" produced by Dongfeng Commercial Vehicle Co., Ltd. and Shiyan Polaris Fire and Television Advertising Co., Ltd. was premiered at the Wushang International Film City. This is the first local professional film and television producer in Shiyan to participate in the promotion of Dongfeng brand internationalization. It is also the first time that Shiyan film and television works have been used to promote foreign actors in accordance with Dongfeng International brand promotion.
"Feng Chi" was starred by Wuhan popular idol actor Liu Junjie and Argentine actor Onado Piero. Real-life shooting across the Ten Commandments, Wuhan, Guangzhou, Shenzhen, and Sanya, using Chinese and English subtitles, original theme songs, is also the largest micro-film produced by Shiyan. After the premiere of "Fengchi", it will be promoted simultaneously in domestic mainstream network platforms such as Tencent Video, Youku Video, Potato Video, Baidu Video and overseas communication platforms. At the same time, in order to expand the popularity of Dongfeng commercial vehicle brand overseas, "Fengchi" will participate in the global top ten sites of the 2014-2015 Volvo Ocean Race in the "Dongfeng", and promote it with the Dongfeng commercial vehicle brand to broadcast to the global audience. .

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