The direction and intensity of Hangzhou taxi marketization reform has aroused strong social response. Beijing Youth Daily reporter recently rushed to Hangzhou to interview relevant parties and restore the industry situation before and after the Hangzhou taxi reform plan was released. Xiao Min, director of the taxi management department of Hangzhou Transportation Management Bureau, said in an interview that the draft of the “special car” reform has already been completed. Now only the traditional taxi reform is released.
The Hangzhou taxi industry in the first “cold winter” will release the total amount of taxis and price control; cancel the fees for calling, buying, and half-buying; cancel the operating rights and refund some of the fees already charged; The main body of the market... Recently, the draft of the taxi industry reform plan for Hangzhou was released. After the introduction of the reform plan, what is the current situation of the taxi market in Hangzhou? How do taxi drivers see these reforms?
Nearly half of the taxi driver lost at the "returning car tide" at noon on September 16, Hangzhou Xiaoshan Airport, taxi driver Liu Yingchun waited more than an hour outside the airport to grab the order. When the reporter of Beiqing Daily got on the bus, Master Liu began to vomit, and the business went from bad to worse. It was getting harder and harder to get in the city, so he had to come to the airport to live. He admits that although "Drips" has stolen the business, it is inseparable from this software.
Liu Yingchun said that the deterioration of business started from the beginning of this year. Last year, earning five or six thousand yuan per month was not a big problem. It is difficult to earn 4,000 yuan a month. The reporter of Beiqing Daily observed in downtown Hangzhou that even in the morning and evening, the taxi vacancy rate is very high. As the Internet car frantically seized the market, the Hangzhou taxi industry entered a cold winter.
Ye Zhongyu, deputy general manager of Hangzhou Volkswagen Taxi Co., Ltd., admitted in an interview with Beiqing Daily that due to the impact of the special car, from March to April this year, the company has experienced a fierce “retreating tide”, and 50% of drivers requested to withdraw. In the car, the company lost more than 600 drivers, causing more than 300 taxis to be idle. "A lot of drivers would rather pay a refund of 45,000 yuan and are not willing to drive a taxi again."
The reporter of Beiqing Daily learned that the “license plate” of Hangzhou taxi was once sold to more than 700,000 yuan in the market, and it was more than 500,000 yuan when it was low. However, under the impact of “special car”, there is no The market is lacking in people's interest.
In order to cope with the difficulties, the “Group” was set up to meet the dilemma. More than half a month ago, Hangzhou Taxi Group Co., Ltd. integrated several major taxi companies in Hangzhou, Hangzhou Bus Rental Co., Ltd. and Hangzhou Bus Automobile Co., Ltd. The rental company, Hangzhou Zhijiang Automobile Rental Co., Ltd., Hangzhou China Passenger Transport Co., Ltd. and Hangzhou Volkswagen Taxi Co., Ltd. were integrated into a taxi group. The number of taxis in the group reached more than 2,000.
According to the relevant person in charge of the Hangzhou Transportation Management Bureau, there were 76 taxi companies in Hangzhou. The small, scattered, chaotic, management capabilities and service quality were inferior in all aspects, not suitable for the development direction of the market, only bigger and stronger. In order to compete with "drip fast". "It is a huge improvement that they are clamoring for the 'dropping fast' than before, indicating that they have realized this problem, and only rely on their own strength. And the reform will be launched in this context."
After the reform plan was released, the driver was still “wait and see”. The “Implementation Opinions on the Reform of the Taxi Industry in Hangzhou (Revision Draft)” issued on September 15th proposed that the city’s taxi industry canceled the implementation of the taxi management rights for many years. Kim, from January 1, 2015, the implementation of the right to operate free of charge. According to preliminary statistics, for this reason, Hangzhou will refund more than 2,600 taxis for nearly 100 million yuan in paid use. Lu Xiande, deputy director of the Hangzhou Municipal Transportation Bureau, said that for this alone, each taxi will reduce the amount of money by more than 400 yuan per month.
The bigger “give profit” comes from taxi companies. The reporter of Beiqing Daily learned that in the past six months, Hangzhou taxi companies have almost lowered the driver’s “money money” ranging from 1,000 yuan to 2,000 yuan.
Ye Zhongyu, deputy general manager of Hangzhou Volkswagen Taxi Co., Ltd. told Beiqing Daily that the company had reduced the contractor’s contract by 10% and issued a reward of 500 yuan at the end of June. The driver's money has been reduced from the original 8,000 yuan to 6,700 yuan. "It’s better for us to make a profit than a taxi."
Although the "money money" has dropped, many taxi drivers still said that they have difficulty in operating. Whether they continue to work or not, they still need to wait and see for a while.
The authoritative dialogue crisis has made all parties feel that it has not changed. How is the taxi reform plan released? What is the timing of the introduction of the program? What are the hidden interests behind the reform plan? As a local sample of taxi reform, the Hangzhou taxi industry reform program reflects the intrinsic links of the city? On the morning of September 17, Xiao Min, Director of the Taxi Management Office of Hangzhou Transportation Management Bureau, accepted an interview with Beiqing Daily reporter in Hangzhou Transportation Building to answer these questions in detail.
There are three major problems in the taxi market in Hangzhou. Beiqing Daily: At present, what is the situation of the entire Hangzhou taxi market?
Xiao Min: Three major problems. One is difficult to get a car; the other is that the quality of service is not high; the other is the constant interest dispute. In fact, the mechanism of taxi competition has not been played out. The traditional taxi operation mechanism is very closed and the number is also controlled by the government. Moreover, after the company obtains the management right, it often uses it to contract, buy out, buy out, and hang up, forming a very complicated business model. There is no foreign competitor, doing the same is true, and its quality will not be good.
Under this business model, if the government takes severe penalties, such as poor service quality, I will revoke your license, can't you? But it has already been contracted out or bought out and linked out. In fact, there are individual individuals behind them. The money of these people has already been invested, and it is easy to cause social problems when handled. Often the existing companies get the indicators, they take the buyout, call this way, the other does not matter, and the driver is at the very end of the interests, there is no incentive to improve the quality of service. In the end, it became a dissatisfaction with the government, the public was not satisfied, and the driver was not satisfied. These complex business models such as buyouts, affiliations, and contracting have caused unclear property rights. Once the contract expires or the management rights expire, it is easy to cause disputes.
"Outside Enemies" Brings Reform Opportunities Beiqing Daily: When did you start to think that we needed to launch a taxi reform program? What is the driving force for us to do such a program? Taxi reform has always been a tough bone. It may touch many interests. How is the interests of all parties coordinated in this Hangzhou taxi reform?
Xiao Min: I officially set up a leading group in the city in December last year, and then put the taxi reform as a key task in the government work report, which took about a year. In fact, all walks of life have been very enthusiastic about the traditional taxi reform. However, due to the problems of the system and mechanism, the adjustment of interests is difficult. In many cases, the thunder and rain are small. Of course, the impact of marketization represented by the new mobile Internet technology has also created a very good condition, and we will follow the trend.
The issue of interest is indeed a difficult point of reform. It turned out that a taxi's warrants were fired to 700,800,000 in the market, and contracted out for seven or eight thousand a month. The interests involved were relatively large, and the pressure for reform was also great. At the same time, the controversy was greater. Contradictions are difficult and there is almost no mediation. But now, after this round of market shocks, they have also seen the process of "bullet flying". This is a general trend, and the block can't stop it. At this time, we feel that the opportunity for taxi reform has come. Don’t argue, the outside enemies have already scored. In this case, the sense of crisis has made it impossible for all parties to feel that they have not changed.
Taxi reform plan is only "part of"
Beiqing Daily: When was the taxi reform plan completed? Why did you choose to launch it at this time?
Xiao Min: Actually, the final draft of the draft was basically completed more than a month ago. At present, the taxi reform is definitely a comprehensive consideration. Traditional taxis, networks, car rental and private car synthesis platforms should be considered in a unified manner. Otherwise, it must be “pressing the gourd to float”. In the process of research and development of the entire program, we actually considered it in an integrated manner.
Beiqing Daily: That is to say, the reform plan for “special car” has already been completed? The plan released this time is only part of the overall plan?
Xiao Min: The draft of the "special car" reform has also been completed. But we are only releasing the traditional taxi reform part first, because now the network is about a car rental and private car synthesis platform. This is a national matter, and the center is designed on the top floor. The central government is now in the process of designing this system. The step in Hangzhou is to reform the traditional taxi first, and prepare for the next step. Once the central government launches, we will follow up in time.
How do you get a taxi management right? How does the monopoly status of taxi management rights break?
In the opinion draft of the taxi reform plan in Hangzhou, the clearing of the taxi management right is a bright spot. Later brothers can also get taxi management rights. Does this mean the break of the monopoly status of taxi management rights?
Xiao Min said that in this reform, in order to properly handle the problem of unclear taxi management rights and constant interest disputes, it was clarified that before January 31, 2015, the vehicles registered as registered, buyout, and semi-buy business relationships were identified. After the enterprise and the actual investor jointly apply, according to the principle of operating paid use and the actual purchase of vehicle purchases, the management right and vehicle property rights are registered as actual investors, involving about 4,000 taxis in Hangzhou.
After the reform, the transferee of the taxi management right will be extended to the driver from the original 76 companies plus the self-employed group of about 1,000 groups to more than 20,000 people. The management right has a term management, each period is 6 years, but if you withdraw from the middle, you don’t want to do it, so other drivers can legally obtain the right to operate through public transactions. In the next step, the Hangzhou Transportation Department will also study incentives that include direct licensing of outstanding drivers.
"We are now open to fostering diversified market players. In the future, we may not be limited to the 76 companies in the fence wall. These companies, including platform companies such as Didi, will certainly become the mainstay in the future. We also encourage social capital to come in. This rule has not yet come out."
How much can a taxi “money money” drop?
Does the brother of Hangzhou get the right to operate, does it mean that the “money money” has been cancelled? What other measures will the government take to reduce the “money” of taxi drivers in the future?
In this regard, Xiao Min said, first of all, what is the definition of money? In fact, according to my understanding, the money is actually the contractual money that the driver pays to the enterprise. It includes some costs, including the purchase and depreciation of the vehicle, the insurance cost, and the management cost of the enterprise. Of course, it also includes the government’s The right to use the right to pay, and finally add the appropriate profit. This may be the money that most of us understand. In fact, as long as the car is not the driver's own, then this money is ultimately going to happen, nothing more than a problem. Among them, the flexible part is the profit that the enterprise thinks is appropriate. Under the stricter overall control, the enterprise or the owner may occupy a more active position in the market game, and the driver as the labor income may be compressed.
And if the money is only about the paid royalties collected by the state, or the management fees paid to the company by means of calling and buying, then we canceled it this time. Of course, understanding money from this concept is a small part. "The most fundamental measure is to increase supply, only to be more market-oriented, so that drivers have more active rights in the market position, and there are many choices to take a more active position in the market game. The quantity is still very dead, the main body is still very dead, the market is not fully competitive, and the money is definitely more conducive to the contractor. In fact, now under the impact of the car, the driver has already chosen. He has already Dominant position, now the company is asking the driver to come back and drive, I will lower the cost to you, even if I earn less."
How to cooperate with “Drips”?
When the reporter of Beiqing Daily asked, after the publication of the draft for comment, the relevant person in charge of the Hangzhou area of ​​Didi Express said that he hopes to cooperate with the taxi company and the driver to help the government complete the transformation. What is the attitude of the government? Xiao Min said, "First of all, we must encourage traditional taxi companies to integrate with the Internet and transform and upgrade. Secondly, they take 'Drips fast', they are not willing to give up the taxi. This is him. The source of big data. Traditional taxis, through their cooperation with their information technology, order management, and big data management, may increase revenue and improve efficiency. In fact, as far as I know, 'Drip is fast' with Shanghai There is a cooperation called 'Taxis Evolution Plan', with three or four thousand cars working with them and managing through his orders. This at least shows that there is room for cooperation between the two sides."

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