Every year, 3.15 is like a "party" that does not mean the same. After the "fighting and defending rights" party, the effect is not known. Truck parts companies rejected the 3.15 “fried meal” and spare parts companies took advantage of “Internet Plus” to create innovative forms and take the initiative to break through the predicament of counterfeiting rights.

Parts companies eliminate "3.15" cold rice

Traditional anti-counterfeiting puts rights into a predicament

Before the emergence of new media and new media applications are still incomplete, when consumers’ rights and interests are damaged, they can only make complaints through complaints. However, this method is single, and sometimes even complaint channels are not open, and many fraud cases cannot be disclosed in a timely manner. User rights cannot be effectively protected.

The traditional 3.15 anti-counterfeiting propaganda measures have no obvious effect on parts and components companies. Because, trucks and parts users are scattered. The single traditional point of maintenance and the distribution of publicity materials by the manufacturers are not only of a single form, but also have narrow publicity and poor propaganda. They cannot expand the awareness of consumers on product anti-counterfeiting.

Some parts and components companies joined the public security anti-counterfeiting department to carry out counterfeiting operations in a focused manner. Although they effectively cracked down on the arrogance of criminals in certain periods, they were difficult to procure the evidence and were subject to regional and temporal imprisonment. False actions cannot be completely and effectively prevented. The rights and interests of users cannot be guaranteed in the long term.

At the moment, "Internet +" may be able to avoid the various unfavorable factors of traditional methods of counterfeiting rights protection to a certain extent, allowing the parts and components companies to break through the boundaries of time and space, and more effectively crack down on rights protection.

Leveraging "Internet +" to take the initiative

In recent years, with the promotion and application of self-media technologies, each individual user has become a spokesperson. Truck component users can play the role of supervisor through mobile phone WeChat, Weibo and other forms. Some parts and components companies are actively trying to adopt new media to build bridges between users and companies.

Cummins Filtration has broken through the regional and temporal limitations of traditional methods of propaganda and complaints through the "scanning QR code" form. In the company's WeChat public account, it provides a method for authenticating products, finding or suspecting complaints. Etc. The reform of publicity means not only enables product users to understand the product anytime, anywhere, but also enjoys a variety of maintenance services. It can also establish a user-wide anti-counterfeiting supervision system throughout the country.

In April 2015, an infringement of the “Haiwo Brand” trademark registered by Hayward Machinery (China) Co., Ltd. once again brought the subject of counterfeiting rights protection into people’s eyes. The companies involved in this case have made huge profits by investing heavily in heavy-duty auto parts such as fuel tanks and lift valves that have faked trademarks such as the “Haiwo brand”, and the impact has been huge. More than 40 off-line distributors have been involved in the case.

Hyva Machinery (China) was shocked and decided to start from both the user and the corporate level. Help enterprises and users break free from the predicament of defending their rights.

For users, Haiwo Machinery (China) will integrate the online repair system and the anti-counterfeiting supervision system from March to April 2016 through the “Haiwojia” and present the counterfeit supervision system more directly to users. Put the counterfeiting supervision platform in a conspicuous position to facilitate the collection of counterfeit information. At the same time, the Haiwo Group took the initiative to drive and organize professional and technical personnel and distributors to join the ranks of anti-counterfeiting. During the service process, the concept of counterfeiting and safeguarding rights was passed on to each user, and an anti-counterfeit rights protection net spread across the country.

For enterprises, Haiwo Machinery (China) will continue to enhance the company's intellectual property and brand awareness, declare more "intellectual property rights", strengthen the protection of intellectual property rights, and fight trademark infringement. Only in this way can we safeguard our own interests to the maximum extent possible, and what is more important is to ensure the protection of consumer rights. This is the way to survive.

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