Tall packaging on the cold in foreign countries

Tall on foreign cold In recent years, the packaging industry has continued to develop. People are paying more and more attention to the role of packaging in marketing. Recently, these packagings in China were cold in the International Green Week in Berlin in 2014. The foreign markets are more in love with the green environmental protection simple packaging.

When some companies from China came to the world's largest agricultural, food and horticultural exhibition - the 2014 Berlin International Green Week exhibition with exquisite local specialty products such as tin boxes, wooden boxes and ceramics, they were rejected by local consumers.

Overseas consumers prefer simple and affordable packaging. They do not accept that they will waste so much wood and steel to eat one thing. Therefore, a simple, environmentally friendly outfit with a bag of 35kg is selling the best. Yan Yuewen, general manager of Ningxia Lexi Biotechnology Development Co., Ltd. said.

In fact, this situation does not only occur at overseas promotion meetings. A number of export enterprises have stated that the export is basically in bulk, there is no gift box, and there is a big contrast with domestic consumption habits.

At present, China's regulations on packaging are not very restrictive. Many consumers tend to favor luxurious and expensive luxury products, which causes companies to concentrate on packaging and provide soil for the existence of excessive packaging. In addition, some companies also believe that good packaging to a certain extent can establish a product image and create greater profit margins.

Recently, the consumption of high-end gift boxes for public funds has been curbed, which has forced companies to reduce the production of luxury packaging boxes and increased the proportion of mass consumer products. Some companies realize that although the high-end gift market is still in place, it is not enough to support the long-term development of the company.

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