In the era of in-vehicle interconnection, Apple and Google's goal is very clear, that is, to use the mobile terminal to make money, whether and how to integrate third-party resources, depending on market demand. However, auto manufacturers are not so simple. The in-vehicle interconnection technology brings profit margins and is accompanied by no small risks. The most worrying thing is that in the event of user privacy leakage or driving safety accidents, they must bear legal responsibility.
In November of this year, the media hotspot of the Los Angeles Auto Show was not the first model, but the battle between Apple and Google in the car center console technology.
Apple's product is CarPlay, which integrates almost all the important functions of the iPhone. It provides a safe, intelligent, happy and worry-free driving experience for iPhone drivers. The owner can make calls and send messages via touch or Siri voice commands. Navigate and listen to music. Google's product is AndroidAuto, which is suitable for all Android mobile phone drivers. It provides the same application and service content as CarPlay, and also has powerful voice recognition.
In comparison, CarPlay owners can only use Apple-provided content, even if you don't like Apple's navigation maps. AndroidAuto is much more open, it not only defaults to Google Maps, information, calls, music formats, but also provides third-party applications and service support.
The US auto media recently launched a discussion on the topic of "Who is the car center console?" The current situation is that most car manufacturers have said that they can accept CarPlay and AndroidAuto at the same time, only BMW, Jaguar Land Rover, Mercedes-Benz, Peugeot Citroen, Toyota said that only CarPlay is accepted. Interestingly, because Apple and Google each have a large user base, they all have a very large voice, and car manufacturers are also respectful and call them "partners" rather than suppliers. Although Apple has made several luxury brands exclusively, Google is also very bullish. It insists on certain key terms and prefers not to do it or give in to car manufacturers. The media report did not disclose the relevant content.
Now the goal of car manufacturers, Apple, and Google is the same, that is, to make the owner's smart phone and the car interconnection system seamlessly connected, so as to achieve safe, intelligent, happy, worry-free driving. However, their competitive concepts and interests are very different, and differences have begun to appear, mainly in three aspects: driving safety, car owner privacy protection, and manufacturer profit model.
The most telling point is that Whatsapp, which has 600 million users in Europe, is excluded by automakers. Whatsapp is a mobile phone information transmission tool that deeply integrates mobile phone contacts, functions like WeChat, can be used without user registration and confirmation by the other party, but it is likely to miss the car-connected era because it does not have voice recognition. The main consideration of car manufacturers is driving safety. CarPlay and AndroidAuto are not only powerful, but their speech recognition technology represents the development direction of in-vehicle interconnection technology.
However, contrary to the expectations of automakers, Google is open to Whatsapp. At this year's Los Angeles Auto Show, Google demonstrated that AndroidAuto can read and send WhatsApp information in accordance with the driver's voice commands. Apple's attitude is as always "only me alone", clearly stated that CarPlay does not support Whatsapp, but in order to compete with AndroidAuto, Apple said it can provide users with its own iMessage information service. To this end, Volkswagen criticized Apple: "In Europe, many owners are both iPhone and Whatsapp users, which is a challenge Apple can't avoid."
According to a public R&D personnel in Silicon Valley who is responsible for Volkswagen's project cooperation with Apple and Google, the media revealed that in the vehicle interconnection technology, as long as the demand of the car manufacturers or user groups is large enough, Apple will sooner or later open to third-party applications. But Apple did not respond to this.
Apple's different competitive strategy with Google may indicate that the power balance in the automotive industry is quietly changing. The history of a century of cars shows that car manufacturers have absolute control over all configurations, and suppliers must be approved by car manufacturers based on innovations in user demand. But now, access or deprecation of an application is up to Apple or Google.
It is difficult to predict the outcome of the game between Apple, Google and auto manufacturers. But what is certain is that Apple and Google's goal is very clear, they are to use the mobile terminal to make money, whether and how to integrate third-party resources, depending on market demand. But car manufacturers are not so simple, car-connected technology brings profit margins, but also with no small risks. Now they are most worried that in the event of user privacy leakage or traffic safety accidents, the law may not pursue Apple and Google. Responsibility, car manufacturers can not run. This is also the nightmare that traditional cars have been unable to get rid of - as long as a safety accident occurs, the car manufacturer is the first person responsible, the parts supplier has problems, and the responsibility is also in the car manufacturers, because in the end, it must be the auto parts certification. There was a problem with the quality control system.
The above Volkswagen R&D staff told Bloomberg that the current safety testing involving in-vehicle interconnected systems is based on the relevant standards introduced in the United States in 2013. According to this standard, if the driver's gaze deviates from the front for 2 seconds or the accumulated time reaches 12 seconds during driving, the vehicle interconnection system will automatically stop running.
The Volkswagen R & D personnel believe that Apple and Google have their own ambitions, which is normal, because they are competitors; car manufacturers are also competitive, but we must jointly voice, resource integration can not fight. This is determined by the characteristics of the automobile industry, and it is also a warning that countless blood lessons have brought us.

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