On the eve of the Twelve Twelveth Anniversary, the reporter found that most of the customers who came to Raika Car Rental Co., Ltd. in the Riccar car rental shop in Guangzhou were men, especially those who were successful in e-commerce. Mr. Li, who worked at a famous company, booked a vehicle through the website of Ricardo a few days ago and came over to pick up the car today. He was preparing to go to Shenzhen to participate in the "2014 Global Book Conference - Digital Book and Future Technology" on November 29th, so he chose a more advanced business model. In addition to convenient and decent considerations, he also intends to make full use of the time after the meeting to reunite with local friends and family and visit Pengcheng.

Speaking of the "rental" culture, 80 and 90 must not be unfamiliar. Renting comic books from childhood, renting DVDs, renting after graduation, renting costumes, and even renting a boyfriend to go home for the New Year, “leasing” this type of convenient, low-input, unburdened, and high-value-added consumption has long since penetrated into life. All aspects. Nowadays, the concept of material privatization has gradually faded out, and the formation of consumption concepts that emphasizes convenience, ease, and optimal allocation of resources has made the “convenience rent culture” more popular.

If it is said that renters are solving the rigid demand of consumers, car rental is mainly to enhance the quality of life. Mr. Chen frankly stated that Ricardo’s car hire has made his social image soaring. Now every weekend, he will hunt friends and friends together for a short-term rental trip, continue to expand the social circle, and his life is becoming more and more colorful. At the moment, this fashion consumption style in the Rica car rental business is increasingly sought after by urban white-collar elites and business people.