2017 China International Tire & Aftermarket Exhibition

After communicating with these companies, Tire World Net understands that products and brands are becoming more differentiated and high-end development and have become a common choice for domestic tire companies.

Enterprises have "unique skills"

The reporter found that at this exhibition, many tire manufacturers launched unique products or technologies. Such as Triangle Tire Co., Ltd., specifically for the exhibition brought special tires, mud tires, studded snow tires, as well as the National Science and Technology Progress Award, the engineering giant tire. To a certain extent, these "unique skills" show that tire companies are adopting different development strategies from other homes.

This time, Zhongce Rubber Group Co., Ltd. exhibited China’s first cloud network intelligence tire ZCS88. Li Ying, the manager of the company's international trade and marketing department, said: "With cloud smart tires, dealers can use tires to transmit information, take the initiative to provide on-site service, and increase end-user trust in the brand."

At the exhibition, Guizhou Tyre Co., Ltd. mainly promoted “military product quality” and displayed missile tires “Far Fire D07” and Dongfeng Warrior military vehicle tires. Its chief engineer, Wang Hai, said: "The military tyres have high requirements on the safety performance and product quality of the tyres." It is understood that there are 23 wheeled vehicle teams inspected during the Zhu Rihe Grand Parade, assembling Guizhou tyres. "The team of the brand tires includes 20 flag-guarding teams, unmanned aircraft teams, and special forces combat teams.

Unlike Zhongce Rubber and Guizhou Tire, Wanli Tire put the display direction on the racing tire and launched the high-performance racing tire GR391. Wan Li Tire Brand Director and Director of Market Planning Department said: “We have used the 'mobile laboratory' to test tire performance and continuously improve tire performance by participating in drift racing events.”

Take the road to differentiation and high-end

On September 19, 2016, Jiangsu General Technology Co., Ltd. was listed on the Shanghai Stock Exchange. In an interview with the reporter, the board secretary of the company, Ya Yabo, said that after the listing, they hope that each brand will differentiate in the future. It is reported that this is the experience that General Shares has learned when it promotes short-distance mining, and it is also one of the development strategies it hopes to adhere to after listing.

"There are differences between brands and products, and they can use their power to differentiate their respective segments of the market, thus forming a 'joint force' within the company." Yan Yabo said. Fengyuan Tire Manufacturing Co., Ltd. from Shandong is the youngest exhibiting company in this exhibition. Zhang Ning, general manager of the company's assistant, believes that Fengyuan tires can be developed rapidly, relying on "characterized and differentiated high-end tire products" to help.

It is reported that in order to meet the needs of the high-end tire market, this tire manufacturer has launched a differentiated product specifically for its "Yida" brand, such as 18-inch specifications tires, MT off-road tires. Sai Yuen Jinyu Group Co., Ltd. also set its sights on high-end products. Huang Hanwen, PCRRE director of the group’s technology research and development center, said: “This is the market choice for us, and it is also an inevitable direction for Chinese tire companies to become bigger and stronger.”

Like the above-mentioned choice of tire manufacturers, Fengshen Tire Co., Ltd. is taking a differentiated development path in the integration process. The tire manufacturer general manager Qiao Bo told the tire world network, they are ready to launch three types of brands, from high-end Pirelli to the middle of the Aeolus, to the low-end double happiness, Guilin, Huang Hai, to achieve full coverage of the product.

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